https://nicolefung.pro/ Nicole Fung on AI in commercial, marketing, and brand strategy. en-us https://nicolefung.pro/guides/2026/10/ai-vocabulary-for-marketers/ https://nicolefung.pro/guides/2026/10/ai-vocabulary-for-marketers/ Fri, 23 Oct 2026 00:00:00 GMT The AI and tech terms marketers keep hearing, in plain English: a top ten to learn first, then a themed glossary of 79 terms, from tokens to vendor lock-in. guides https://nicolefung.pro/guides/2026/10/turn-one-customer-interview-into-five-content-ideas/ https://nicolefung.pro/guides/2026/10/turn-one-customer-interview-into-five-content-ideas/ Thu, 22 Oct 2026 00:00:00 GMT A simple prompt that turns an interview transcript into angles your team can use, how to check every quote word for word, and how to get from idea to draft. guides https://nicolefung.pro/insights/2026/10/ai-agents-that-shop-for-your-customers/ https://nicolefung.pro/insights/2026/10/ai-agents-that-shop-for-your-customers/ Wed, 21 Oct 2026 00:00:00 GMT Google, OpenAI, and retailers are building AI shopping. Shoppers let agents research, but not yet pay. What that means for your brand. insights https://nicolefung.pro/guides/2026/10/a-first-draft-competitor-scan-in-15-minutes/ https://nicolefung.pro/guides/2026/10/a-first-draft-competitor-scan-in-15-minutes/ Tue, 20 Oct 2026 00:00:00 GMT The prompt, the sources to give it, and what to double-check when AI drafts your competitor analysis, with research on where AI helps and where it misleads. guides https://nicolefung.pro/insights/2026/10/why-ai-washing-is-now-a-brand-risk/ https://nicolefung.pro/insights/2026/10/why-ai-washing-is-now-a-brand-risk/ Mon, 19 Oct 2026 00:00:00 GMT The SEC and FTC have acted against overstated AI claims, and research shows the label itself can cost trust. Say what your product actually does, and prove it. insights https://nicolefung.pro/guides/2026/10/checking-ai-copy-against-your-brand-voice/ https://nicolefung.pro/guides/2026/10/checking-ai-copy-against-your-brand-voice/ Fri, 16 Oct 2026 00:00:00 GMT A five-point checklist to run before anything AI-written goes live, how to build your tone and vocabulary into the prompt, and who on the team should own it. guides https://nicolefung.pro/insights/2026/10/your-next-customer-may-never-visit-your-website/ https://nicolefung.pro/insights/2026/10/your-next-customer-may-never-visit-your-website/ Fri, 16 Oct 2026 00:00:00 GMT AI answers now reach over a billion people, and clicks on search results are falling. What that means for brand positioning, content, and marketing budgets. insights https://nicolefung.pro/insights/2023/08/ai-is-making-us-superhuman/ https://nicolefung.pro/insights/2023/08/ai-is-making-us-superhuman/ Mon, 28 Aug 2023 00:00:00 GMT One post on X shows how AI is assisting human creativity, ingenuity, and productivity. Updated with what the research now shows, and who it threatens. insights https://nicolefung.pro/guides/2023/08/harnessing-ai-in-branding-marketing-communications/ https://nicolefung.pro/guides/2023/08/harnessing-ai-in-branding-marketing-communications/ Tue, 22 Aug 2023 00:00:00 GMT Where AI helps in branding, marketing, and communications, with sample GPT prompts for each. Updated with three ground rules and 2026 notes for marketing teams. guides https://nicolefung.pro/insights/2023/03/is-ai-our-friend-or-foe/ https://nicolefung.pro/insights/2023/03/is-ai-our-friend-or-foe/ Sun, 26 Mar 2023 00:00:00 GMT AGI could be scary, but we can’t and shouldn’t stop AI’s progress. Thoughts on AI and humanity, updated with three years of evidence on its risks and benefits. insights