About
Nicole Fung
Marketing strategy and AI lead, writing on AI in commercial, marketing, and branding strategy.
“A strong brand creates unity, shared values and direction.”
“A strong marketing strategy prioritizes tactics that get you there faster.”
“A strong AI strategy and setup get you there recursively faster.”
Marketing strategy and AI lead at an international company. The job is to make AI part of how marketing actually works, from deciding why and where to focus to building the systems, pipelines, and processes that let people and AI work well together.
AI as the multiplier
A marketing strategy and AI lead who turns AI from a tool a few people try into the way a whole team works. The focus is on why to use AI, what to aim it at, and how to make it stick, then on building the systems, pipelines, and processes that let people and AI work as one team.
AI multiplies whatever it's given. Clear strategy, clean data, and sound processes get multiplied into speed, scale, and better work. Confusion gets multiplied too. That's why the groundwork comes first: shared conventions, one source of truth, and people in charge of the judgment calls. Get that right, and a strong brand sets the direction while AI gets you there faster.
Brand as the beat
A strong brand creates unity, shared values, and direction for a company. It sets the company apart from competitors and attracts loyal customers who share its vision. By aligning stakeholders toward a common goal, a growth rhythm rooted in a strong brand identity and values can facilitate strategic decision-making, leading to increased profitability and success.
Why this site
AI news moves fast and is mostly written for people who follow AI. This site translates it for everyone else: Insights for commercial and business leaders, and Guides for marketing teams who want to put it to work. Briefs come when there’s news worth reflecting on; a deep dive every Thursday goes further. For the bigger picture, there is a plain-language AI History.
Past experience
A strategic branding, marketing, and communications leader, with a track record of using the brand and precise stories to unite people and behavior within the organization and across the value chain. A deep personal focus on medtech, foodtech, and emerging technologies.
Skills and experience
Strategy
- AI strategy
- Brand and product positioning
- Annual marketing strategy and execution calendar
- Launch and content strategy
- Communications strategy
Branding, marketing & communications
- Corporate, employer, and product brand value propositions
- Brand communications platforms that simplify complex USPs
- CVI guidelines, brand architecture, brand story and films
- Global launch and legacy campaigns, plus toolbox
- Integrated campaigns and events
- Copywriting in native English
- Briefs and managing creatives
- Market research and analytics
Leadership & project management
- Aligning launches with R&D and sales
- Country liaison; managing creatives, interns, and a junior manager
- Complex stakeholder management in medtech and SaaS
- Co-founding and managing behavioral research workshops with a team of four (2014–2018)
Get in touch
Working on a process that AI could supercharge, or a brand that needs a clearer beat? Send a note through the contact form, or connect on LinkedIn or X.