Insights
AI news, translated for commercial and business leaders
What changed, why it matters, and what to do about it. News briefs and weekly deep dives, in plain words.
Browse by format: Briefs · Deep dives · by track: Insights · Guides
2026
- InsightsBrief
AI agents that shop for your customers
Google, OpenAI, and retailers are building AI shopping. Shoppers let agents research, but not yet pay. What that means for your brand.
- InsightsBrief
Why “AI-washing” is now a brand risk
The SEC and FTC have acted against overstated AI claims, and research shows the label itself can cost trust. Say what your product actually does, and prove it.
- InsightsDeep dive
Your next customer may never visit your website
AI answers now reach over a billion people, and clicks on search results are falling. What that means for brand positioning, content, and marketing budgets.
2023
- InsightsDeep dive
AI is making us superhuman
One post on X shows how AI is assisting human creativity, ingenuity, and productivity. Updated with what the research now shows, and who it threatens.
- InsightsDeep dive
Is AI our friend or foe?
AGI could be scary, but we can’t and shouldn’t stop AI’s progress. Thoughts on AI and humanity, updated with three years of evidence on its risks and benefits.
