Nicole Fung

Guides

Practical AI for marketing teams

How-tos, checklists, and prompts you can use this week. Briefs, deep dives, and the guides on the way.

Browse by format: Briefs · Deep dives · by track: Insights · Guides

2026

  1. GuidesDeep dive

    Speak fluent AI

    The AI and tech terms marketers keep hearing, in plain English: a top ten to learn first, then a themed glossary of 79 terms, from tokens to vendor lock-in.

  2. GuidesBrief

    Turn one customer interview into five content ideas

    A simple prompt that turns an interview transcript into angles your team can use, how to check every quote word for word, and how to get from idea to draft.

  3. GuidesBrief

    A first-draft competitor scan in 15 minutes

    The prompt, the sources to give it, and what to double-check when AI drafts your competitor analysis, with research on where AI helps and where it misleads.

  4. GuidesBrief

    Checking AI copy against your brand voice

    A five-point checklist to run before anything AI-written goes live, how to build your tone and vocabulary into the prompt, and who on the team should own it.

2023

  1. GuidesDeep dive

    Harnessing AI

    Where AI helps in branding, marketing, and communications, with sample GPT prompts for each. Updated with three ground rules and 2026 notes for marketing teams.

Planned guides · See all 15 →

  1. Your first week with an AI assistant at workComing soon

    Set it up safely, then try five everyday tasks that save time from day one.

  2. Prompts that work: a brief template for marketersComing soon

    A fill-in-the-blanks brief (goal, audience, tone, examples) that gets usable first drafts.

  3. GEO basics: how to show up in AI answersComing soon

    Rules of thumb for generative engine optimization, and how to check whether AI mentions your brand.

  4. Brand-safe AI visuals: a guideline checklistComing soon

    What to add to your brand guidelines before the team generates images and video.

  5. Open vs. closed AI: choosing for your teamComing soon

    Cost, privacy, and control trade-offs in plain terms, with a short decision checklist.

  6. The EU AI Act for marketing teamsComing soon

    What the AI-literacy duty means in practice and a simple team training plan (not legal advice).