Briefs
One AI story, when there’s news worth a closer look
Each brief ends with “What it means for you.” Insights and Guides, newest first.
Browse by format: Briefs · Deep dives · by track: Insights · Guides
2026
- GuidesBrief
Turn one customer interview into five content ideas
A simple prompt that turns an interview transcript into angles your team can use, how to check every quote word for word, and how to get from idea to draft.
- InsightsBrief
AI agents that shop for your customers
Google, OpenAI, and retailers are building AI shopping. Shoppers let agents research, but not yet pay. What that means for your brand.
- GuidesBrief
A first-draft competitor scan in 15 minutes
The prompt, the sources to give it, and what to double-check when AI drafts your competitor analysis, with research on where AI helps and where it misleads.
- InsightsBrief
Why “AI-washing” is now a brand risk
The SEC and FTC have acted against overstated AI claims, and research shows the label itself can cost trust. Say what your product actually does, and prove it.
- GuidesBrief
Checking AI copy against your brand voice
A five-point checklist to run before anything AI-written goes live, how to build your tone and vocabulary into the prompt, and who on the team should own it.
