Deep dives
One longer read, every Thursday
Room for the bigger shifts, plus pieces from the original nicolefung.pro archive.
Browse by format: Briefs · Deep dives · by track: Insights · Guides
2026
- GuidesDeep dive
Speak fluent AI
The AI and tech terms marketers keep hearing, in plain English: a top ten to learn first, then a themed glossary of 79 terms, from tokens to vendor lock-in.
- InsightsDeep dive
Your next customer may never visit your website
AI answers now reach over a billion people, and clicks on search results are falling. What that means for brand positioning, content, and marketing budgets.
2023
- InsightsDeep dive
AI is making us superhuman
One post on X shows how AI is assisting human creativity, ingenuity, and productivity. Updated with what the research now shows, and who it threatens.
- GuidesDeep dive
Harnessing AI
Where AI helps in branding, marketing, and communications, with sample GPT prompts for each. Updated with three ground rules and 2026 notes for marketing teams.
- InsightsDeep dive
Is AI our friend or foe?
AGI could be scary, but we can’t and shouldn’t stop AI’s progress. Thoughts on AI and humanity, updated with three years of evidence on its risks and benefits.
